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6 Homegrown Vegan and cruelty-free beauty brands

cruelty free products


6 Homegrown Vegan and cruelty-free beauty brands

6 Homegrown Vegan and cruelty-free beauty brands

Keep your skin – and your karma – glowing

The clean beauty movement can be problematic, but it has made people aware of the real cost of accumulated beauty products. As our generation understands the impact of our choices on the planet, we have turned to more sustainable lifestyles. From personal care products to clothing and beauty, we are more aware of what we put on and in our bodies. Indeed, there has been an increase in global demand for vegan and cruelty-free products and there is demand especially for vegan and cruelty-free beauty brands in India.

In 2021, with the best options available, there is no reason to continue testing ingredients on animals anymore.

If puppy eyes don’t convince you, switch to vegan and cruelty-free beauty brands for the health of your skin. Most of the vegan and cruelty-free beauty brands in the Indian market are created with sustainably sourced ingredients and a scientifically formulated plant blend to give us the best of both worlds.

The philosophy of the best vegan and cruelty-free Indian beauty brands is holistic: to use powerful, effective and at the same time gentle ingredients on sensitive skin. Many rely on traditional Ayurvedic recipes and practices to formulate products suited to Indian skin conditions and have some of the most effective formulations and pigmented products that will last all day. So we bring you 6 vegan and cruelty-free beauty brands in India. 6 homegrown vegan and cruelty-free beauty brands and their products that will help you to select some environment friendly brands:

6 homegrown vegan and cruelty-free beauty brands we love:

1. Plum

Vegan and cruelty free

Plum has a range that will meet all your hair, skin and body care needs. But their green tea line in particular is a people favorite.

They also have an empties4good program where they collect and recycle empty Plum bottles and containers. For being a responsible customer, they will also reward you ₹ 50 in purchase credits. Isn’t that amazing?

Tweak Recommends: Mega Olive & Macadamia Moisturizing Hair Mask, ₹ 875, Green Tea Clear Facial Mask (Contains Glycolic Acid), ₹ 490 and Glow-Restore Grape Seed & Sea Buckthorn Facial Oil Blend, ₹542


Cruelty free

When asked, Minimalist said they aren’t 100% vegan yet, but none of their products are tested on animals. They first appeared on the market as an Indian version of The Ordinary, but have grown to include skin-friendly ingredients and products at a good price.

In addition to the line of exfoliating, brightening and moisturizing serums, their most recent launches included a soothing moisturizer and a mildly exfoliating PHA toner that people with sensitive skin can use with ease.

Tweak recommends: Niacinamide 5% + serum hyaluronic acid 1%, ₹595, alpha arbutin 2% + serum hyaluronic acid 1%, ₹539 and squalane oil 100%, ₹695

Dr. Sheth

Vegan and cruelty free

Dr. Sheth maintains a balance between harnessing the power of natural ingredients and supporting it with intelligent scientific formulations. A dermatologist-formulated skin care line created by three generations of skin doctors you need to trust that they know what they’re doing.

All of their products are made for the most common skin conditions that Indians face due to our genetics, climate and environment in mind, such as sensitivity and pigmentation.

Tweak recommends: Haldi sleep mask and hyaluronic acid, ₹850, rosehip and retinoid emulsion, ₹1200 and lightening serum for Neem and BHA spots, ₹750

Earth Rhythm


As the name suggests, their line of bath, body and beauty products focuses on the benefits of natural ingredients, backed by scientific research. Their products are also fragrance-free and best suited to people with extremely sensitized skin or with a low moisture barrier.

They also have a range of eco-friendly, zero-waste accessories to replace our everyday items, such as bamboo toothbrushes, neem combs (which we love) and reusable makeup removal pads.

Tweak Recommend: Skin Smoothing Serum with Bakuchiol Extract, ₹1,650 Bamboo Cotton Face Pads, ₹118 and Tinted Lip Balm with SPF 30 in Lady Bug, ₹ 650

Juicy chemistry


Most Juicy Chemistry products are vegan, although some contain beeswax, so we suggest you read the ingredient lists carefully to locate animal-based raw materials.

Juicy Chemistry offers a wide range of products that combine rare and potent botanical ingredients. Although they use essential oils in their blends, these may not be suitable for sensitive skin.

Tweak recommends: Kakadu Plum & Melograno Face Oil, 875, Damascus Rose & Coffee Eye Cream, ₹400 and Bulgarian Rosewater Toner, ₹650

Beauty Kiro

Vegan and cruelty free

Kiro tries to bridge the gap between skincare and makeup by using skin-loving ingredients to make her products. This includes moisturizing, antioxidant, and skin protector oils such as jojoba oil, vitamin C, vitamin E, and shea butter.

Their website also has a handy tool that skincare and makeup noobs will thank them for: you can select your rough skin tone and they’ll mark the products they think are right for you.

Tweak recommends: Stylo Eyeliner Soft-Matte Waterproof, ₹765, Non-Stop Airy Matte Liquid Lip in Nutmeg Nude, ₹744 and Glow-On Blush Duo in Cool Cinnamon-Fresh Grapefruit, ₹765

We hope this article of 6 homegrown vegan and cruelty-free beauty brands and their products helped you to select some environment friendly brands!

Also read 17 Basic Makeup Products That You Should Have In Your Makeup Kit.

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